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Whenever you say Blizzard, you say Battle.net. Whenever you say Battle.net, you say free services and servers provided by Blizzard for their online community. This big badass company has been facilitating the virtual life of its fans for as long as I can remember, feeding them with decent and stable servers for their non-MMOish titles, such as the Warcraft and Diablo franchises. Fun times, indeed.

... Up until now. According to Big Download, things are about to change very soon. While covering a Diablo III gameplay panel at this year's BlizzCon, game producer Jay Wilson said something in the lines of:
"We are looking to monetize Battle.Net so that we get to keep making these games and updating features. We kind of have to."

Obviously, this will piss off fans like never before. I mean, many of them already frowned when Blizzard started to stare more at their profits and less at their fan base, with World of Warcraft squeezing large amounts of money each day, and with Starcraft 2 being cleverly sold as three separate games. But now, this?

The "good" news is that we have no details about what this "monetizing" actually means, or if it is aimed at the gamers themselves, or at some random advertising companies. Will we be forced to pay a monthly fee? A one-time fee? Or will we be staring at Coca-Cola commercials on every fucking Battlecruiser, while wiping the floor with the Protoss forces? Time will tell.

By the way. I find it peculiar that all these "clever" marketing strategies, specially designed to bring more income at all costs, have started right AFTER Activision got their paws on Blizzard. Hmmm...
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